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Over the past several weeks, we’ve been exploring a series of questions that many nonprofit leaders and fundraisers ask: How do we raise more money? What actually makes a fundraising cam...
The first gift felt like a win. No second gift came. No note went out beyond the automated receipt. No one followed up to find out why. The team moved on to the next campaign because there wasn’...
Most organizations asking this question are already getting donors. The problem is not acquisition. The problem is that each new donor arrives into a system that was not built to keep them. The money ...
In the current climate, it is a reality that many nonprofit organizations are operating at (or beyond) capacity. When the daily demands of mission delivery feel all-consuming, the prospect of building...
If there’s no clear next step after the first gift, retention, revenue, and campaigns all get harder....
Editor’s Note (May 2025) In earlier drafts of this article, we included comparisons between 2024 and 2025 multicultural giving trends. However, Imagine Canada has since clarified that those tw...