You have a campaign goal. The question underneath it, the one that doesn’t always get answered before the pressure starts, is whether you have the donors to actually reach it. A gift chart answe...
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Beyond the Transaction: Crafting a High-Impact Major Gift Program
In the current climate, it is a reality that many nonprofit organizations are operating at (or beyond) capacity. When the daily demands of mission delivery feel all-consuming, the prospect of building...
We’ve All Heard the Donor Retention Stats. So Why Doesn’t Anything Change?
If there’s no clear next step after the first gift, retention, revenue, and campaigns all get harder....
Rethinking Engagement with Multicultural Donors in 2025
Editor’s Note (May 2025) In earlier drafts of this article, we included comparisons between 2024 and 2025 multicultural giving trends. However, Imagine Canada has since clarified that those tw...
