Fundraising Doesn’t Happen in Isolation. Most Organizations Act Like It Does.

Over the past several weeks, we have been looking at a question that sits underneath most fundraising conversations. Not how to raise more money. Not which platform to use, or when to send the appeal,...

You have a campaign goal. The question underneath it, the one that doesn’t always get answered before the pressure starts, is whether you have the donors to actually reach it. A gift chart answe...

Starting a Fundraising Campaign: The Confidence Problem No One Talks About

Most fundraising campaigns don’t fail because of poor execution. They fail because of what wasn’t in place before the first ask went out. You know the moment. The team is energized. The ne...

Why Most Fundraising Goals Are Set Without Real Evidence

Insights from Canadian Research. Across Canada’s charitable and nonprofit sector, fundraising goals are meant to provide clarity, credibility, and momentum. Yet Canadian research consistently shows ...

Elbows Up, Not Out: For Every Charity Stretched Thin Right Now, This One’s For You

Three Mission-Focused Strategies Charities Can Use to Support Communities and Deepen Donor Engagement in a Time of Economic Strain So Why “Elbows Up, Not Out”? In the nonprofit and charitable sect...

Still Standing: What Canadian Fundraisers Told Us – And What We Need to Ask Next

Still Standing: What Canadian Fundraisers Told Us — And What We Need to Ask Next By Pommashea Noel-Bentley At AFP COMPASS 2025, we didn’t bring a pitch. We brought a question: What’s really happ...