Most organizations asking this question are already getting donors. The problem is not acquisition. The problem is that each new donor arrives into a system that was not built to keep them. The money ...
Over the past several weeks, we have been looking at a question that sits underneath most fundraising conversations. Not how to raise more money. Not which platform to use, or when to send the appeal,...
You have a campaign goal. The question underneath it, the one that doesn’t always get answered before the pressure starts, is whether you have the donors to actually reach it. A gift chart answe...
Most fundraising campaigns don’t fail because of poor execution. They fail because of what wasn’t in place before the first ask went out. You know the moment. The team is energized. The ne...
Insights from Canadian Research. Across Canada’s charitable and nonprofit sector, fundraising goals are meant to provide clarity, credibility, and momentum. Yet Canadian research consistently shows ...
In the current climate, it is a reality that many nonprofit organizations are operating at (or beyond) capacity. When the daily demands of mission delivery feel all-consuming, the prospect of building...
It’s the question most organizations are trying to answer. And it sounds practical. But it often leads in the wrong direction. Because it assumes the next step is: more campaigns more ou...
Most advice will tell you: build a strong case set a clear goal engage your donors execute the plan All true. And still not what determines whether a campaign actually works. This builds on a simpler ...
Last week, we looked at a simple question: What happens after the first gift? Because if that isn’t clear then everything that follows gets harder. This week, we’re looking at a different question...