What Happens After a Sponsor Says Yes?
Over the past four weeks, we’ve explored what it means to be sponsorship-ready. We’ve talked about finding sponsors that align with your mission, understanding the audiences and assets you...
Decision Clarity Insights
Perspectives that help nonprofit leaders navigate uncertainty, alignment, governance, and strategic decision-making with greater confidence and focus.
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Reputation First. Sponsorship Second.
September is an important month for sponsorship. Across Canada, companies are beginning to evaluate community investment priorities, partnership performance, and sponsorship budgets for the year ahe...
When Sponsorship Budgets Get Tighter, What Makes a Partnership Worth Keeping?
Last week, we explored what creates sponsorship value. Logos, event banners, and social media mentions may be part of an offer, but the value comes from the audiences an organization can connect with,...
Trust and Respect: The True Value of Sponsorship
Last week, we asked a difficult but necessary question: “Do you want a corporate sponsor or just their money?” Before an organization begins approaching companies, it needs clarity about what spon...
Do You Want a Corporate Sponsor or Just Their Money?
You know companies are making decisions about next year. Your organization needs revenue. Waiting feels like missing the opportunity. So, the question lands with fundraising: Who can we approach? It i...
Looking Back Before We Move Forward
10 Things We Learned About Sustainable Fundraising Over the past eight weeks, we’ve explored questions that most of us have asked at one point or another. How do we get more donors? How ...
What Is a Donor Journey? (And Why It Matters More Than You Think)
Over the past several weeks, we’ve been exploring a series of questions that many nonprofit leaders and fundraisers ask: How do we raise more money? What actually makes a fundraising cam...
Before You Start Fundraising, Ask If You’re Ready
A fundraising campaign usually begins with a real need. A program needs funding. The annual appeal needs stronger results. Planned Giving or alumni engagement needs attention. A new organizational pri...
Why Your Fundraising Strategy Keeps Getting Replaced by the Next Urgent Idea
Your fundraising strategy probably looks reasonable on paper. It includes grants, individual giving, major gifts, partnerships and perhaps an event. Then the year starts moving. A grant deadline appea...
