Looking Back Before We Move Forward
10 Things We Learned About Sustainable Fundraising Over the past eight weeks, we’ve explored questions that most of us have asked at one point or another. How do we get more donors? How ...
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What Is a Donor Journey? (And Why It Matters More Than You Think)
Over the past several weeks, we’ve been exploring a series of questions that many nonprofit leaders and fundraisers ask: How do we raise more money? What actually makes a fundraising cam...
Before You Start Fundraising, Ask If You’re Ready
A fundraising campaign usually begins with a real need. A program needs funding. The annual appeal needs stronger results. Planned Giving or alumni engagement needs attention. A new organizational pri...
Why Your Fundraising Strategy Keeps Getting Replaced by the Next Urgent Idea
Your fundraising strategy probably looks reasonable on paper. It includes grants, individual giving, major gifts, partnerships and perhaps an event. Then the year starts moving. A grant deadline appea...
Why Your Fundraising Isn’t Growing, Even When Effort Is High
When fundraising revenue is not growing, the conversation quickly turns to one question: How do we raise more money? From there, attention moves toward another grant application, an event, corporate s...
Why Finding Major Donors Isn’t Where Major Gifts Begin
How do I find major donors? It’s one of the most common questions Executive Directors, development professionals, and boards ask when they want to strengthen fundraising. It also isn’t the...
Most Campaigns Don’t Create Problems. They Expose Them.
The campaign was supposed to be the easy part. The case for support was strong. The board signed off. Everyone agreed it was time. Then it started, and things got hard in ways nobody expected. A donor...
How Do I Increase Donor Retention?
The first gift felt like a win. No second gift came. No note went out beyond the automated receipt. No one followed up to find out why. The team moved on to the next campaign because there wasn’...
How Do I Get Donors for My Nonprofit?
Most organizations asking this question are already getting donors. The problem is not acquisition. The problem is that each new donor arrives into a system that was not built to keep them. The money ...
