What Happens After a Sponsor Says Yes?Pommashea Noel-BentleySeptember 18, 2026 Over the past four weeks, we’ve explored what it means...Read More
Reputation First. Sponsorship Second.Pommashea Noel-BentleySeptember 15, 2026 September is an important month for sponsorship. Across Canada, companies...Read More
When Sponsorship Budgets Get Tighter, What Makes a Partnership Worth Keeping?Pommashea Noel-BentleySeptember 7, 2026 Last week, we explored what creates sponsorship value. Logos, event...Read More
Trust and Respect: The True Value of SponsorshipPommashea Noel-BentleyAugust 27, 2026 Last week, we asked a difficult but necessary question: “Do...Read More