Trust and Respect: The True Value of Sponsorship
Last week, we asked a difficult but necessary question: “Do you want a corporate sponsor or just their money?” Before an organization begins approaching companies, it needs clarity about what spon...
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Do You Want a Corporate Sponsor or Just Their Money?
You know companies are making decisions about next year. Your organization needs revenue. Waiting feels like missing the opportunity. So, the question lands with fundraising: Who can we approach? It i...
Looking Back Before We Move Forward
10 Things We Learned About Sustainable Fundraising Over the past eight weeks, we’ve explored questions that most of us have asked at one point or another. How do we get more donors? How ...
What Is a Donor Journey? (And Why It Matters More Than You Think)
Over the past several weeks, we’ve been exploring a series of questions that many nonprofit leaders and fundraisers ask: How do we raise more money? What actually makes a fundraising cam...
Before You Start Fundraising, Ask If You’re Ready
A fundraising campaign usually begins with a real need. A program needs funding. The annual appeal needs stronger results. Planned Giving or alumni engagement needs attention. A new organizational pri...
Why Your Fundraising Strategy Keeps Getting Replaced by the Next Urgent Idea
Your fundraising strategy probably looks reasonable on paper. It includes grants, individual giving, major gifts, partnerships and perhaps an event. Then the year starts moving. A grant deadline appea...
Why Your Fundraising Isn’t Growing, Even When Effort Is High
When fundraising revenue is not growing, the conversation quickly turns to one question: How do we raise more money? From there, attention moves toward another grant application, an event, corporate s...
Why Finding Major Donors Isn’t Where Major Gifts Begin
How do I find major donors? It’s one of the most common questions Executive Directors, development professionals, and boards ask when they want to strengthen fundraising. It also isn’t the...
Most Campaigns Don’t Create Problems. They Expose Them.
The campaign was supposed to be the easy part. The case for support was strong. The board signed off. Everyone agreed it was time. Then it started, and things got hard in ways nobody expected. A donor...
