What actually makes a fundraising campaign successful

Last week, we looked at a simple question:What happens after the first gift?Because if that isn’t clear then everything that follows gets harder.This week, we’re looking at a different question:What actually makes a fundraising campaign successful?At first, those can feel like separate conversations. They’re not.Because

We’ve All Heard the Donor Retention Stats. So Why Doesn’t Anything Change?

If there’s no clear next step after the first gift, retention, revenue, and campaigns all get harder.

Still Standing: What Canadian Fundraisers Told Us – And What We Need to Ask Next

Still Standing: What Canadian Fundraisers Told Us — And What We Need to Ask Next By Pommashea Noel-Bentley At AFP COMPASS 2025, we didn’t bring a pitch. We brought a question: What’s really happening in your fundraising work right now? We asked that question to development professionals present: executive